Our intention has always been to celebrate the beautiful place we call home, as well as to call out anyone who has ever talked down on our lovely little Cowtown. The word “hate” in our brand is meant as a positive and inclusive force that embodies the spirit of every Sacramentan that has felt disrespected over our city. Our brand has been for our hood and the people that make it home.
To put it simply:
This is our town. ring the bell, tell 'em where you're from. We don’t need to defend it because we know we’ve got something special here. This is our spot. Rep that city that we love that bad. Tell them haters where you're from, give them directions to “the” 5. This is our piece of land and the people that love it and stand by it is what makes it magic.
So when you see SACRAMENTO HATES YOU TOO, remember: we just fucking love it here and we are so grateful to anyone that resonates with our brand. There’s nothing sicker than a 916er.